The idea that bingsu is only enjoyed in summer is already a thing of the past—more than five years ago. At Tarae Queen, strawberry-based products—highlighted even in our main logo—are our strongest-selling items during the winter season. In fact, among all menu offerings, strawberry menu items consistently generate the highest sales. Of course, it is realistic to expect that winter sales may not reach the same level as peak summer sales. However, within Korea’s dessert culture—where cold desserts are enjoyed year-round—the concern that sales will significantly decline simply because the product is cold is increasingly unfounded. During franchise consultations, we provide transparent guidance on winter sales performance at existing Tarae Queen locations and offer thorough, detailed consultations to address any concerns.