No.1 Premium Brandin the Bingsu industry
Loved by customers of all ages, Tarae Queen is a brand that is redefining the shaved ice market.
Through Tarae Bingsu and Tarae Ice Cream, we are driving innovation and leading the industry with a clearly differentiated brand identity.
Exclusive Ownership of the Sil-Tarae Bingsu Patent
Thanks to proprietary ingredients developed in-house and a streamlined preparation process, Tarae Queen ensures both operational efficiency and consistent product quality across all locations.
Through Tarae Queen’s patented technology and standardized operating manuals, franchise partners can operate smoothly and confidently—without complex procedures or unnecessary operational burden.
Tarae Queen is a brand that leads change and innovation in the shaved ice market.
While snowflake-style bingsu once dominated the market, the category later experienced a period of stagnation. In this environment, Tarae Queen introduced an entirely new dessert category—Tarae Bingsu and Tarae Ice Cream—sparking an explosive response from consumers.
By offering innovative, premium desserts that go beyond traditional bingsu, we are reshaping trends and redefining the future of the dessert market.
Korea's talked-about Tarae Bingsu - now in the U.S.
A Franchise That Expands Through Word of Mouth Naturally
Tarae Queen has expanded organically through word-of-mouth, establishing a strong presence across Seoul and the greater metropolitan area.
The reason Tarae Queen continues to spread throughout Seoul and surrounding regions is clearly reflected in customer reviews.
Authentic customer experiences and high satisfaction levels naturally drive word-of-mouth referrals, reinforcing trust in Tarae Queen’s quality and brand integrity.
This organic growth model—built on proven customer satisfaction—represents a highly positive indicator of long-term brand strength and scalability.